Believe it or not, I get quite a few clients who ask me about what to name their business. While there is no silver bullet solution, it is quite easy to determine…
Tag: brand
It’s sad to say, but as much as people have great ideas to help others and change the world, they’re just not ready and in some cases they never will be. Branding…
In 1852, Isambard Kingdom Brunel had the idea to build the largest moving, man-made object ever built and she was by far the largest ship ever built at the time of her 1858 launch.…
Lately I’ve been sharing a lot about media relations and using various forms of media communications, but I thought I would dive a little deeper and explore what makes a brand newsworthy. It’s important…
Joshua Conran, Entrepreneur Magazine contributor and Senior Partner at Deksia offers some solid advice on creating your winning brand strategy, but both Joshua and I agree that there is no silver bullet approach…
The best way to engage on social networks is by building relationships. Social media is an engagement tool that can be used to boost your brand reputation. Actually, as a brand, you can’t afford NOT to…
When it comes to branding, many of us have an idea of what it takes to create and build a brand. We get a nice logo designed, we choose our favourite colours,…
Does a brand need to generate income to exist? This was the question I posed in this weeks #BrandChat on Twitter. We didn’t see the #BrandChat moderators so I jumped in and moderated…