If you’re putting on an event, I know that getting funds to make it spectacular is always a challenge. Even more of a challenge is getting your sponsor proposal through all the…
Tag: branding
Joshua Conran, Entrepreneur Magazine contributor and Senior Partner at Deksia offers some solid advice on creating your winning brand strategy, but both Joshua and I agree that there is no silver bullet approach…
PR is not advertising. In fact they are pretty much on opposite ends of the spectrum. Here’s the difference: An advertising message is a paid endorsement with a specific and controlled message.…
The best way to engage on social networks is by building relationships. Social media is an engagement tool that can be used to boost your brand reputation. Actually, as a brand, you can’t afford NOT to…
When it comes to branding, many of us have an idea of what it takes to create and build a brand. We get a nice logo designed, we choose our favourite colours,…
Does a brand need to generate income to exist? This was the question I posed in this weeks #BrandChat on Twitter. We didn’t see the #BrandChat moderators so I jumped in and moderated…
This last installment of Next Level Branding is all about good, old-fashioned, face-to-face communication. There is no connection like the connection made when people can actually see and hear each other. Sure…
Now that you’ve taken a few days to rethink your brand, you are now ready to take the next step: getting your name out there. In part I of the Next Level Branding…