Tag: instagram

What PR is NOT: Women in PR Tell It Like It Is

PR is not advertising. In fact they are pretty much on opposite ends of the spectrum. Here’s the difference: An advertising message is a paid endorsement with a specific and controlled message.…

How To Reach The Millennial Women Online

According to research from SheKnows and Harris Interactive, 79% of women ages 25 to 54 used Facebook regularly, compared with a  35% who said they regularly visited YouTube, 30% who said the same of Pinterest,…

How To Get Started On Building Relationships With Social Media

The best way to engage on social networks is by building relationships. Social media is an engagement tool that can be used to boost your brand reputation. Actually, as a brand, you can’t afford NOT to…

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Since 2005, Sandra has worked with entrepreneurs around the world to start, launch, promote and grow their brands. Using signature Business Consulting and Brand Strategy programs, Sandra coaches entrepreneurs to clearly define their business and brand to effectively position them in their markets, communicate with their audience and build a trusting and loyal community.

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