4 Ways To Get Publicity On A Budget [Entrepreneur]

It’s true that when it comes to generating publicity for your business, the media opportunities usually go to the popular and more resourceful brands. That doesn’t mean that startup brands don’t stand…

The 4 Keys To Starting Great Media Relationships

In my blog on How to Build Your Media List, I only briefly touched on the importance of getting to know the media contacts you want to connect with, but it’s actually…

When Hard Work Does Not Pay Off

Sometimes you work so hard on something; you put in time, energy, blood, sweat and tears and nothing happens, but I’m here to encourage you to keep going, no matter what. I…

How To Build Your Media List

Building a great media list starts with knowing your audience, knowing their interests and the media they consume. The better you know your audience, is the better your chances of reaching them when…

Success Is Born In Your Morning Routine

If you’re struggling to succeed and move beyond your current position in life, but find yourself stuck, perhaps there is one place you haven’t looked and that’s in your morning routine. Experts…

Using Social Media For Your Media Relations

If your media relations efforts are not working, perhaps it’s because you continue to manage it the old way, when we have so many new tools and resources to share our stories.…

My Story

Since 2005, Sandra has worked with entrepreneurs around the world to start, launch, promote and grow their brands. Using signature Business Consulting and Brand Strategy programs, Sandra coaches entrepreneurs to clearly define their business and brand to effectively position them in their markets, communicate with their audience and build a trusting and loyal community.

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