Tag: marketing

Cold Emailing Masterclass

I get it! Sending random emails to people you don’t know is intimidating but I have had over a dozen conversations with corporate decision makers in the past 6 months by crafting…

5 Reasons Why Branding Is Not For You

It’s sad to say, but as much as people have great ideas to help others and change the world, they’re just not ready and in some cases they never will be. Branding…

Need A Sponsor for Your Event?

If you’re putting on an event, I know that getting funds to make it spectacular is always a challenge. Even more of a challenge is getting your sponsor proposal through all the…

What PR is NOT: Women in PR Tell It Like It Is

PR is not advertising. In fact they are pretty much on opposite ends of the spectrum. Here’s the difference: An advertising message is a paid endorsement with a specific and controlled message.…

How To Reach The Millennial Women Online

According to research from SheKnows and Harris Interactive, 79% of women ages 25 to 54 used Facebook regularly, compared with a  35% who said they regularly visited YouTube, 30% who said the same of Pinterest,…

My Story

Since 2005, Sandra has worked with entrepreneurs around the world to start, launch, promote and grow their brands. Using signature Business Consulting and Brand Strategy programs, Sandra coaches entrepreneurs to clearly define their business and brand to effectively position them in their markets, communicate with their audience and build a trusting and loyal community.

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