Lately I’ve been sharing a lot about media relations and using various forms of media communications, but I thought I would dive a little deeper and explore what makes a brand newsworthy. It’s important…
Tag: public relations
It’s true that when it comes to generating publicity for your business, the media opportunities usually go to the popular and more resourceful brands. That doesn’t mean that startup brands don’t stand…
If you’ve ventured into the world of PR and you’re looking for ways to communicate with the media, you may have gotten confused about when to use a press release or press…
In my blog on How to Build Your Media List, I only briefly touched on the importance of getting to know the media contacts you want to connect with, but it’s actually…
If you read my recent post on social media relations then you know how important social media has grown in helping with your PR efforts, but Forbes contributor Robert Wynne gives us…
Building a great media list starts with knowing your audience, knowing their interests and the media they consume. The better you know your audience, is the better your chances of reaching them when…
If your media relations efforts are not working, perhaps it’s because you continue to manage it the old way, when we have so many new tools and resources to share our stories.…
I’m so excited to be invited to be on this panel of internationally recognized business experts tomorrow in the 2nd Annual Positioned for Wealth Virtual Summit! This half-day virtual conference will be…
PR is not advertising. In fact they are pretty much on opposite ends of the spectrum. Here’s the difference: An advertising message is a paid endorsement with a specific and controlled message.…