What PR is NOT: Women in PR Tell It Like It Is

PR is not advertising. In fact they are pretty much on opposite ends of the spectrum. Here’s the difference: An advertising message is a paid endorsement with a specific and controlled message.…

Defining the Role of a Serial Entrepreneur

If you are multi-talented, serial entrepreneur who gets asked time and again what you do, chances are you tend to over explain yourself and it gets boring or even confusing to whoever…

MadWoMan Chronicle #8: Redemption Song

All the things I wanted in my twenties I had by my early thirties … Marriage, three beautiful children, a house , paid off, car and many upper management positions making a…

MadWoMan Chronicle #7: Losing It All

It’s funny how we put so much importance on things that don’t matter . . . You may have read in my story how I faced eviction 3 times. Just to clarify,…

A Guide To Self-Acceptance & Empowerment

You may or may not know this, but only 2% of women describe themselves as “beautiful”. Women literally spend billions on beauty products and it wasn’t too long ago that surgical and…

MadWoMan Chronicle #6: Something Better

I wasn’t someone who grew up wanting my own business. I originally organized my agency as a coach, educator and curriculum creator because of an annual business plan contest I learned about…

Becoming Renewed In The Spirit Of Your Mind

I know I preach a lot about changing your mind so you can live a better and more fulfilled life, so this is just me preaching it again, but from a different…

How To Reach The Millennial Women Online

According to research from SheKnows and Harris Interactive, 79% of women ages 25 to 54 used Facebook regularly, compared with a  35% who said they regularly visited YouTube, 30% who said the same of Pinterest,…

What Is Love?

Nothing has taught me more about love than when I really started studying the scriptures of the Bible. I’ve always known about how much God loves us, but the more I learned…

My Story

Since 2005, Sandra has worked with entrepreneurs around the world to start, launch, promote and grow their brands. Using signature Business Consulting and Brand Strategy programs, Sandra coaches entrepreneurs to clearly define their business and brand to effectively position them in their markets, communicate with their audience and build a trusting and loyal community.

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